Recently I had the chance to interview Monica Wright, the Director of Audience Engagement for Search Engine Land and Marketing Land. Monica is a seasoned online marketer with over 15 years of media and content advertising experience, building audience and awareness utilizing look, social advertising and diagnostic SEO. She is moreover a general speaker at industry times like SMX, SMX Advanced, PubCon and Social Media Breakfast Maine.
Question: What are the principal responsibilities considering the Director of Audience Engagement for Marketing Land and Search Engine Land?
Answer from Monica Wright: It’s a hot position – my job is to guarantee you’re growing engagement with Marketing Land and Search Engine Land about site and by outdoor channels, commonly by social and email. We want the audience to read plus share the content, plus connect along with you 1 system or another. My job is to enhance which. It has merely been a month, and people would haven’t enjoyed big changes yet, we’re just fairly methodical inside the process.
Question: What are some of the favorite SMX sessions that you’ve moderated over time?
Answer from Monica Wright: One of my favorites had been a Google+ session from SMX Social Media December 2012 with Mark Traphagen, Adam Audette and Bob Stanke in the Minnesota Timberwolves. The presenters were fairly relaxed and knew their stuff, and it was 1 of those great panels where the flow just arises. It was fun, yet you can tell the panelists worked difficult and were truly willing. Bob moreover threw little basketballs into the audience. Everyone was just into it.
Question: We come in the land of offline print media—did you ought to change anything in regards to the technique you approached content creation whenever we moved online?
Answer from Monica Wright: There was normally a sense of urgency, nevertheless now standard and precision appears more immense than ever. The tools to create content now give a lot of sourcing and hearing mechanisms, which is expected to create details easier and accelerate the publishing process. But that’s the condition – it’s too easy to hit that “publish” switch. There’s furthermore that challenge of creating content for different kinds of consumption; you need the headline that’s look friendly, a different headline to tweet, a superior image to show up inside a feed, and consider how a content may show up regarding Facebook, LinkedIn, Google+ and everywhere else.
Question: Do we see it’s easier or harder to create content for the web reader versus the “paper people”?
Answer from Monica Wright: In the spirit of transparency, I wasn’t a content creator at the publishing companies I worked for – I certainly started inside circulation, which morphed into audience development. But to answer the question, to create superior content takes because much skill and talent online considering it does inside print. If anything, certain different technical abilities or understanding of social platforms allow tell superior stories online.
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